Incognito: The Secret Lives Of The Brain – Book Review

After reading David Eagleman;s Incognito: The Secret Lives of the Brain, it’s easy to see the future of writing is in good hands. Even better, the future of writing about a subject that would have most readers snoring by Page 3. Or, if they were eReading the work on a Nook, Kindle Fire or iPad, one might think the readers would be wandering off to apps that let them check their email or move to eBay, but it won’t happen.

Eagleman is a deceptively cagey writer, who actually knows how to put together a sentence of more than three emoticons and four XOXOs – a tribute to the writing skills of some of his generational colleagues so that you learn something about concepts that you had, perhaps, thought were either boring or had no reach into your daily life.

Laboring under this premise is false because you soon learn the Eagleman is a man who knows his subject thoroughly as he is one of the future’s top neuroscientists. Yet, he’s more; he is a science writer who, like some of the science reporters that CNN or NBC actually pay, knows his topics and can actually make them interesting.

After reading this work, you have more than a fair to middling idea that there’s a lot more going on behind what you see with your eyes and what you hear and that’s how we get through our days. Why do you put on your left sock first and then your right? Why do you drive one way on one day to a stop while on another day you take a completely different route. Yes, you have a rational explanation quite ready: it’s easier to raise my left leg first and my Mom made me learn to do it that way.

Each of these is plausible and quite likely true but what levels of your mind do you use to make these and other decisions during the course of your day? What would happen if you put on the right sock first? Would your universe turn upside-down? (In the case of clothing, you’d probably have a bad day and be cranky because “I chose the wrong tie;” “This shirt’s collar is too tight,” or “The sleeves just don’t feel right.” Yet, if you put your socks on correctly everything would be fine. As to your daily trips, well, we’ll leave that one to your imagination.)

It’s Eagleman, whose light touch with the word and excellent use of the proper examples at the right points, who shines here and strips away our preconceptions about how or why we do things. At some times, certain areas of your mind work with your eyes, ears and even your own body chemistry to produce your actions. All of these pieces are working together or forming new alliances – albeit temporary ones – with other areas of your mind and the layers that Eagleman exposes to produce how you handle a situation or how it handles you.

The brain is a fascinating topic that requires a deft touch or the book will be left on the shelf or unread on the eReader, but not David Eagleman’s “Incognito.” In fact, after reading it you’ll find there’s nothing incognito about your brain anymore. It’s out there for you to see and it can’t just hide behind the old “because I’ve always done it this way” because Eagleman shows that while you think that’s the way your brain works, it may end up with “I’ve always done it…” thinking but you used a whole different set of your brain to get you there.


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How To Promote Your App On Google Play Without Stress

After developing your app, you will love to see many download made. If you are to get the download, use different strategies and explore them well. When you log to Google Play, you can see hundreds of apps. Read this piece to know the best ways of promoting your app.

The first thing you must do is to optimize the app. We all know what is involved in search engine optimization on the search engines and therefore, we also need to do the app store optimization correctly. When doing app store optimization, use of descriptions, titles and keywords to make the app visible in the listing.

Once you optimize the app using relevant content, the second step is to use the search ads. The mobile app promotion helps to improve brand exposure. The simplest way to achieve this is to use Google Play search ads. When using this method, you start by placing a bid for keywords that relates to the app and allow users to check your brand in the store and have more clients.

It is easy to promote your app by using social media platforms. It will be easy for one to use social media platforms to get extra downloads. The socials channels have hundred of followers to target. In your channel, you have several followers to convince. When using social sites, understand your audience and go for those interested in using the app. In your channel, publish the useful content only and follow it up with the funny videos.

You can promote your app by using influencers to make positive reviews. The influencers will write positive reviews which popularize the app and have the followers read the content.

One easy method to promote the app is to do guest blog posts that will advertise your application. It will be ideal you find the high authority blogs that offer the same service. After searching for the blogs, call the owners and get permission to write your app content there. When writing, chose the right keywords related to the app. Come up with high-value content to engage your brand to the audience. You must make it persuasive to bring awareness and add credibility.

Today, you can influence people to use your app if you have a website to advertise and make people download it. You can save money by using WordPress platforms that work well.

You can also achieve many downloads by applying the best marketing strategies. There is competition, and you must stay on top by using the latest marketing and advertising that sell your product.


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Benefits Implementing an Employee Scheduling Software in Your Business

Employee scheduling system enables companies to do away with scheduling employees manually. You can read more here about multiple employee scheduling software from various developers and the uniqueness of each one of them. These are the advantages of an employee scheduling system to an Organization.

The HR department will have an easy time preparing payments for employees when the company has an employee scheduling software. In a company that pays employees using an hourly rate system, the HR cannot know precisely how many hours each employee has worked using a manual employee scheduling system. The employee scheduling software allows employees to sign in and out of the office daily the number of hours each employee has worked can be automatically retrieved to compute the salary of each employee. You should read more here about the benefits of employee scheduling software to the HR department.

The employee scheduling software will enable your company to comply with the rules and regulations of your state. You have to file taxes for your employees, but that depends on the country you are in. There are many complications when filing taxes for employees because calculating compensation for employees is affected by factors like overtime and leave. When the HR department can prepare the payroll faster and more accurately using the employee scheduling software, the tax filing process is also simplified. There are grave consequences of making mistakes when filing taxes aside from being sued by the relevant authorities that you must read more here. Your company needs regular auditing; hence unclear records in the payroll system can be adjusted and corrected, and updates can be made with reference to the employee scheduling software.

You can assign your staff tasks and organize a schedule for them when they are on vacation. Employees can access the cloud-based employee scheduling software 24/7 to determine when and where they are needed at work, their tasks and duties, and the members of their teams. No one will have an excuse for not working. The manager can monitor how the employees are performing and the progress of the project by checking on the employee scheduling system because employees use e-signatures to sign when they complete their tasks. The cloud-based employee scheduling software is important in telecommuting hence read more here.

You can boost job satisfaction levels of your employees with the employee scheduling software. The system allows employees to receive fair payment according to the number of hours they have worked which promotes equity. Employees will not feel discriminated against when the manager uses the employee scheduling software to automatically assign duties, tasks, and shifts to the employees. It improves communication between the management and the staff since employees can request time off, decline hours, request shift changes, and more through the software. The system automatically notifies the staff automatically through text, calls, emails and more when changes are made in their schedules. There are various ways in which the employee scheduling software is enhancing job satisfaction levels in employees and reducing employee turnover rate in companies thus read more here.

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Facts One Should Understand Concerning Buying A Used Ford

Every financial guru will be sure to tell you the best thing about purchasing a used car. There are a lot of expenses that are known to come with the aspect of buying a new car. One also has the capability of getting a clue about the history of the used car. It is because of these aspects you need to be cautious before you think of buying a used car. Whenever you think of buying a used car, you need to have a number of questions set aside. These questions needs to be your guide point all through the time you are carrying out your search process. Whenever you are buying a used Ford, number one concept you need to investigate about is on how it was maintained in the past. A used Ford needs to have a record of maintenance that you need to rely on in this given point. This is one best thing that will help you get a clue about the used car you think of buying.

Take details about the mileage of the car too. Whenever your desire is to buy a used Ford, mileage needs to be a point you are taking seriously. One needs to be cautious about this given point of mileage even with any car that might seem maintained well. Doing this is all worth it for you are able to know the cost that the Ford can cost. You also need to get more details about the history of the car you are to buy. This is one best aspect that will help you learn more about the truck of your choice. In this case, you will be needed to understand whether the car have ever had a major accident as well as the repairs. These details are all crucial for you whenever you are to buy the used Ford.

If your aspiration is buying a car with cash, you need to inquire on how you can pay on it easily. It is a good idea to have a set budget if you are in need of a used Ford especially to any person that is buying a car with cash. At this given point one thing you need is having a set budget and ensuring you work with it to the end. Since you are buying a car with cash, being careful with this aspect is all vital. It is a good idea not to buy a car that will make you have financial strains. It is wise noting that buying a car with cash is all easy with a set budget. All you need is to have your goals and budget set and buying a car with cash will be a manageable job for you.